Books
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22 results
This Is Marketing by Seth Godin — business, marketing, strategy, branding, customer, experience, psychology
The Practice: Shipping Creative Work by Seth Godin — creativity, self-help, work, art, leadership, marketing
The Personal MBA by Josh Kaufman — business, self-help, management, marketing, sales, finance, psychology
The Mom Test: How to Talk to Customers & Learn If Your Business is a Good Idea When Everyone is Lying to You by Rob Fitzpatrick — business, entrepreneurship, startups, customer_development, product_development, marketing
The Four Steps to the Epiphany by Steve Blank — business, entrepreneurship, startups, product development, marketing, sales
The 100 Best Business Books of All Time: What They Say, Why They Matter, and How They Can Help You by Jack Covert, Todd Sattersten, Sally Haldorson — business, leadership, management, strategy, sales, marketing, finance, innovation, creativity
Swipe to Unlock: The Primer on Technology and Business Strategy by Neel Mehta, Aditya Agashe, Parth Detroja — technology, business, strategy, innovation, ai, economics, marketing, social, media
Start Small, Stay Small: A Developer's Guide to Launching a Startup by Rob Walling • 2010 — business, technology, entrepreneurship, software, development, marketing, startups
Scientific Advertising by Claude C. Hopkins — business, marketing, advertising, psychology, sales, data analysis
Positioning: The Battle for Your Mind by Al Ries, Jack Trout — business, marketing, strategy, communication, branding
Oversubscribed: How to Get People Lining Up to Do Business with You by Daniel Priestley — business, marketing, sales, entrepreneurship, customer experience, growth, strategy
Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It by April Dunford • 2019 — product management, marketing, startups, strategy
Made to Stick: Why Some Ideas Survive and Others Die by Chip Heath, Dan Heath — communication, psychology, marketing, ideas, storytelling
Influence: The Psychology of Persuasion by Robert B. Cialdini — psychology, persuasion, influence, social psychology, behavioral economics, compliance, marketing, decision making
In Search of Stupidity: Over 20 Years of High-Tech Marketing Disasters by Merrill R. Chapman — business, technology, marketing, case-studies, management
Fall in Love with the Problem, Not the Solution: A Handbook for Entrepreneurs by Uri Levine — business, entrepreneurship, startups, product, development, marketing, investment
Design-Driven Innovation by Roberto Verganti — business, innovation, design, product, development, strategy, marketing
Crossing the Chasm by Geoffrey A. Moore — business, technology, marketing, innovation, product development, sales
Competing Against Luck: The Story of Innovation and Customer Choice by Clayton M. Christensen, Taddy Hall, Karen Dillon, David S. Duncan — business, innovation, customer experience, product development, marketing, strategy
Building for Everyone: Expand Your Market With Design Practices from Google's Product Inclusion Team by Annie Jean-Baptiste — technology, design, inclusion, diversity, user-experience, product-development, marketing, business-ethics
Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant by W. Chan Kim, Renée Mauborgne — business, strategy, competition, innovation, marketing, growth, value, creation
Blue Ocean Strategy by W. Chan Kim, Renée Mauborgne — business, strategy, competition, innovation, marketing, growth, value creation