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HBR's 10 Must Reads on Entrepreneurship and Startups by William A. Sahlman, Steve Blank, Norman Winarsky, Marc Andreessen, Diane Mulcahy, Hamdi Ulukaya, Andrei Hagiu, Simon Rothman, Reid Hoffman, Richard S. Ruback, Royce Yudkoff, Noam Wasserman — business, entrepreneurship, startups, venture capital, business planning, leadership, innovation